During Covid Lockdown I set out to design a range of luxury leather handbags using the finest quality butter-soft leather with the chicest metal fittings at a price that the high street would fully embrace.

Whilst a challenging and bold ambition I felt my 40 year’s experience working in the handbag and accessories industry would help me achieve my goal.

Just like the "Kinky Boots" story I began my working life in london in the music industry and then advertising before leaving the executive world to run the traditional family leather goods factory.

Our factory produced leather accessories for major fashion brands and retailers throughout the UK.

During this time I started to build partnerships with factories in India and China where I learnt to import high-quality leather accessories for my customer base.

In 2012 the factory closed and I was appointed Chief executive of the British Handbags & Accessories Association (I had also been Chairman) , which included hosting and developing The Fashion Accessory of The Year Awards at Birmingham National Exhibition Centre.

Subsequently I worked as a consultant for overseas factories and as an agent for handbag brands. This was vital in understanding what the customer actually wants, rather than what the brands want to sell you!

This time also coincided with several appearances on TV Shopping channels, selling of course handbags!